Malayali woman wins free Dubai home in lucky draw

A 27-year-old woman from Kerala living in Dubai has become the first person to win a free apartment through the city's newly launched ‘Win Your Home in Dubai’ campaign.

According to a report by the Khaleej Times, Aysha Ameer won a studio apartment provided by luxury property developer Binghatti. The prize is part of a citywide promotion organised by the Dubai Festivals and Retail Establishment and Dubai Chambers.

The campaign allows shoppers who spend at least Dh500 (around ₹13,000) at participating stores to enter a draw by scanning a QR code and uploading their receipt.

Winner initially thought the call was a scam

Speaking to Khaleej Times, Ameer said she entered the competition while shopping after her husband noticed promotional signs at a mall and on social media.

After receiving a phone call informing her that she had won, she initially struggled to believe it.

“I filled in the details and then I got a call on Friday telling me that I’d won this home,” she said. “Initially, I was thinking that it's some kind of scam and then they sent me an email with all the details,” she added.

Couple had postponed plans to buy a home

Ameer, who married last year, said she and her husband had been considering buying an apartment. However, they decided to delay those plans earlier this year because of regional tensions.

Still surprised by her good fortune, she said: “I really never thought that I would win something like that. You see all these people winning stuff, you feel happy for them, but you feel like it never happens (to you). And then when something like this happens to you, you actually realise that you can just get lucky and Dubai does this to you.”

Twelve apartments to be given away

According to Khaleej Times, the ‘Win Your Home in Dubai’ campaign will award a total of 12 apartments. Weekly winners will be announced until August 30, when the final apartment winner will be revealed.

Mohammed Feras Arayqat, Acting Vice President of Retail Calendar and Promotions at DFRE, said around 1,000 brands and more than 4,000 outlets are taking part in the initiative.

“It’s a very simple mechanic. You just shop for Dh500 dirhams, scan the QR code, upload your receipt, and then you're in the draw,” he said.

He added: “Dubai always comes back stronger. And it will continue to come back stronger. With these types of initiatives, it’s more of a celebration of the community.”

Ameer holds a Master of Business Administration (MBA) in Marketing from Christ University Bengaluru.

According to her LinkedIn profile, Ameer currently works as  a business consultant at Sharjah Media City (Shams).